Digital menu boards are available in different styles and layouts, even hybrid approaches exist (which can be static, partially digital, and fully digital). These menus are a comprehensive solution for any business. Digital menu boards reduce contact and enhance order efficiency. LED signage systems can even allow your company to convey information to customers in real time. Digital menu displays allow visual and audio messaging that has a significant impact on your customers. With digital drive-thru menu boards, you can create and deliver amazing content that is easily changeable if you have menu changes, product availability changes, adjustments to store hours, or new health and safety protocols. Once the customers have read and understood the message your signage displays, they should feel motivated to make decisions and hopefully purchases. Effective menu signage produces results that are clear and measurable. Menu boards aren’t just designs they are a business strategy utilized by many different companies. Investing in high-quality menu boards will ultimately be a great solution for any business looking to increase sales. Effective menu signage can boost sales by encouraging additional purchases by drawing the eye towards sales and promotions. Menu boards allow your company the opportunity to grab a person’s attention and convey a large amount of information to them in a relatively short amount of time. Each menu board varies in price, information, font, and size. Adding a call to action to your digital signage allows customers to embrace the message and purchase from your business.Ī menu board is a graphic display or a list that shows items (typically food and drink) and their prices. The goal of a drive-thru menu board is to encourage the customers to act on the information they’re receiving. Digital Drive Thru Menus are proven to increase Quick Service Restaurant drive thru sales. Therefore, adding animated images and videos to the menu in your drive-thru lane can help boost sales and increase brand awareness. The eye is naturally attracted to motion and movement. The distance between customers and the digital menu is greater and the exposure time is shorter compared with indoors, given the nature of ordering from a vehicle. The equipment must be designed specifically for outdoor use. You want your fonts to fit the overall brand voice and tone, be an appropriate size, and be easily readable so your customers quickly inform themselves on your products. Drive-thru digital menu boards for restaurants have certain specific operational requirements, which we explore below. We help you keep things exciting while also not diverting customer attention from your products. At KDM, we create custom menu board designs and can help you avoid this common problem.Ĭonsider your menu color choices based on the restaurant’s decorations and the best way to catch customer attention. Heavily filtered and stock images indicate a generic image for your brand, and you want your brand to stand out.
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